September 3, 2010
Two days ago Apple announced Ping: a social network geared towards music sharing. And a bunch of iPods too. Personally, I was more excited by the new AppleTV (I have two of them and absolutely love them) but more on that later. This is about Ping. My thoughts on **Ping: Apple’s first real attempt at social networking reminds me of Google’s countless attempts to get into the social networking space: they’re like that guy that shows up to the party really late - I mean beyond fashionably late - when the party is already over and everyone else is already drunk and thinking about stumbling across the street to IHOP or Taco Bell. They say they were at the library studying and now they want to go out and drink, but the keg has floated, the bars and liquor stores are already closed and all you want to do is eat a burrito supreme and find some sofa to pass out on. Ping is a good first start, but it has some problems: What is the target here? Am I supposed to follow people or artists or both or what? And what are they supposed to do? All this feels like is Twitter or Facebook + iTunes. The people I’m following can share messages and pictures? Yep. Twitter in iTunes. I can like and share and post comments? Yep. Facebook in iTunes. Why not allow independent artists into the fold? Some of my favorite artists (such as Matthew Ebel - check him out if you love piano rock) are independent. Right now there are like 10 artists you can follow, and that Lady Gaga is one of them makes me want to break something. The only ones on there I’m remotely interested in following is Dave Matthews Band and maybe U2. I can’t access it in any way other than in iTunes. No web access. While this means I can fire it up myself on my computer and laptop, and (currently) on my iPhone via the iTunes application, I can’t check Ping at a friend’s house. I can’t go to the Apple store and check Ping. Everything has to go through iTunes, and this absolutely cripples it. Think that’s overkill? Go to the Apple store and watch for 15 minutes how many people walk in and use one of the computers to check Facebook. I can only “like” and “share” content I purchased from iTunes. I have purchased 58 songs from iTunes over the years, out of 3,621 songs in my library. About 1% of my library is available. If Apple fixes these (and other, more minor) problems, Ping could be really cool. The problem is that these aren’t code fixes. They’re not something they can test and roll out a change for. These are conceptual problems relating to what their idea of Ping is versus the what the rest of the world is going to use it as. The question is, will they be Google and throw this out here, not maintain it and mercifully kill it a year later (a la Google Wave and the impending death of Google Buzz), or will they adapt and change it to better suit the needs of the public? Because that’s the thing about social networking: you have to embrace the users thoughts, opinions, and ideas. It’s a lesson digg just learned the hard way and a lesson that frankly, given Apple’s reputation as wanting to control everything, I don’t see them embracing. As a side note, I will however salute Apple for not giving into Facebook if the rumor is true. Facebook plays fast and loose with people’s information, and I really don’t like how it seems to have become the de facto standard for social network usage (and thus the reason you can comment with your Facebook login). That, and Zuckerberg. I hate that guy. Still, Ping is yet another player in this social networking space. A space that is becoming increasingly full … Social Overload I’m already Facebooked, Myspaced and Twittered. I’m LiveJournaled, Wordpressed, and Youtube’d. I’m Flickr’d, LinkedIn’d, Vimeo’d, Last.fm’d and Gowalla’d. I’m on any number of dozens of message boards and mailing lists that predate “Web 2.0” and the social networking “revolution,” and I follow nearly 100 various blogs and other feeds via RSS. They’re on my desktop, on my laptop, on my tablet and in my phone. And now, apparently, I’m Ping’d as well. Le sigh. Now, to be fair, I don’t check all these sites. I last logged into Myspace about 9 months ago. I last used Gowalla about a year ago. I usually only look at Youtube, Flickr or Vimeo when I need something, and haven’t updated a LiveJournal in about 3 years. But at what point does all this interaction - this social networking - become social overload? Are any of these services adding value to my life? And at what point does a social network - Ping, in this case - simply become yet another thing I have to think about and check? Or will it become yet another service I sign up for, try for awhile and ignore?